Everyone wants to build great products—and I’ve been doing just that for the past 5+ years. I started my career as a graphic designer, crafting visuals that told stories and sparked connections.
Over time, I realized my passion wasn’t just in creating beautiful designs but in solving complex problems. That’s when I transitioned into product design—working at the intersection of creativity and technology to make digital experiences intuitive and impactful.
Work
About
I'm Oluwatobiloba, a seasoned product designer shipping growth-driven digital experiences that make companies money and keep users coming back—straight from the vibrant city of Lagos, Nigeria.
For the past five years, I’ve worked at the intersection of innovation and design, crafting experiences that drive user satisfaction and generate hundreds of thousands in revenue and VC funding. My expertise spans fintech (B2B, B2C), e-commerce, SaaS (CRMs), crypto, agritech, and healthtech. I’ve collaborated with industry leaders like Soundcity and Kowe to create products that don’t just function—they thrive.
I’ve worked with companies across the globe, both in studios and as a freelancer, refining user-centered design approaches. Along the way, I’ve contributed through design strategy, mentoring, cross-functional collaboration, design thinking, user research, and business design. Lately, I’ve ventured into project management, earning SCRUM certifications from MTF Institute to bridge the gap between design and execution.
Outside work, you’ll find me curating playlists on Spotify, strategizing my next move on chess.com (@at0batele), or rewatching The Office for the hundredth time (yes, Jim is still my favorite).
Experience
Kowe
Senior Product Designer
May 2023 - Today
Iseda Studios
Senior Product Designer
Mar 2021 - Today
Prido Foods
Lead Product Designer
Jun 2021 - Mar 2022
Upwork
Freelance Product Designer
Mar 2019 - Nov 2021