Overview
Kowe is a fintech startup dedicated to transforming digital payments in Nigeria. If you've ever experienced failed POS transactions, long queues, or network-dependent transfer delays, you understand the friction in the current payment landscape. Kowe Wallet was built to eliminate these issues, offering a seamless, secure, and intuitive alternative. My role was to design a website that would not only educate users on how Kowe works but also drive adoption by clearly communicating its value proposition.
My contribution
Product strategy
UX writing
User research
Branding
Product design
The team
1 × CEO
1 × Product manager
2 × Product designer
5 × Engineers
Year
2024
The Challenge
Despite Nigeria processing trillions in digital transactions yearly, everyday payments remained a frustrating experience. Security risks, slow card transactions, and network failures left users scrambling for cash. Kowe Wallet promised a solution, but our challenge was twofold:
Educating users who were unfamiliar with the technology beyond hotel keycards.
Communicating Kowe’s unique value proposition to drive trust and adoption.
The Approach
To build an effective website, we focused on four key objectives:
Educate Users: Clearly explain how Kowe Wallet works and its benefits.
Value Proposition: Articulate what sets Kowe apart from traditional payment methods.
User Engagement: Provide an intuitive and engaging website experience.
FAQs: Address common concerns to enhance trust and satisfaction.
Understanding the Users
Before designing, I conducted in-depth research, including:
User Interviews & Surveys: Engaged potential users to understand their pain points and behaviours. Many had never interacted with NFC or QR-based payment systems before.
Competitive Analysis: Studied leading fintech platforms to identify best practices and gaps in how they educated users.
Structuring the Experience
A seamless information architecture was key to ensuring clarity. We defined the core sections:
How It Works: Step-by-step guides with visuals explaining the technology.
Why Use Kowe: Benefits like security, speed, and reliability, reinforced by testimonials.
Value Proposition: Key features and security measures, presented via infographics and videos.
FAQs: Organized into categories for easy navigation.
Designing the Solution
With a solid structure in place, I worked on:
Wireframing & Prototyping: Creating interactive prototypes to refine user flows through usability testing.
Visual Design: Crafting a modern, trustworthy brand identity with clean UI elements.
Content Strategy: Ensuring clear, engaging copy that resonates with users and reduces friction.
Bridging the Gap Between Design and Development
A well-crafted website is only as good as its implementation. To streamline collaboration:
I developed a scalable design system that made it easier for engineers to maintain consistency.
Close communication with the development team ensured responsive design and smooth interactions.
The Impact
The website was successfully launched with a focus on clarity and engagement.
2,300+ users educated on how Kowe works, driving early adoption.
Increased trust through a well-structured FAQ section, reducing user hesitation.
Conclusion
Kowe Wallet wasn’t just about building a fintech website—it was about shifting how Nigerians interact with digital payments. By focusing on user education, clear communication, and intuitive design, we successfully bridged the gap between a new technology and its intended users. Today, Kowe Wallet is empowering individuals and businesses to transact seamlessly, securely, and with confidence.